BIG FM Rocks in Bangalore - Leads the FM race in major cities Media is the latest keyword to mint money. Many corporates and millionaires have invested heavily in this across India over the past 3 years. BIG, the media entity of Anil Ambani owned ADAG group, has really started big and it has presence from Online movie downloads to Retail movie rentals. Name any area in media, BIG is already there and FM is one other for them.

Big FM has proved to be the No. 1 choice of listeners in Bangalore, across all parameters - including reach, market share and target audience rating points (TARP), according to Radio Audience Measurement (RAM) findings. Sunil Kumaran, cluster head, Big FM - Karnataka and Kerala, said, “We are Bangalore’s first complete Kannada radio station, which has been received very well by listeners. We are very excited with the numbers especially given that our network is just about to complete two years.”

2008 05 Anil-Big-Adlabs - BIG FM Rocks in Bangalore - Leads the FM race in major cities

As per the RAM data, in the past four weeks, the station also delivers reach of over 1.35 crore listeners cumulatively in the 4 metros – Bangalore, Mumbai, Delhi and Kolkata. RAM, a joint venture between market research firm IMRD international and Nielsen Media Research is currently operational in Delhi, Mumbai, Bangalore and now in Kolkata. Their services will be extended to Chennai and Hyderabad subsequently.

Currently, it covers 44 cities. This is the only private FM radio station which is being broadcast from Srinagar and Jammu in Jammu & Kashmir state. And the others are in Agra : Ajmer : Aligarh : Allahabad : Amritsar : Asansol : Bangalore : Bareilly : Bhopal : Bhubaneswar : Bikaner : Chandigarh : Chennai : Delhi : Goa : Guwahati : Gwalior : Hisar : Hyderabad : Indore : Jalandhar : Jammu : Jamshedpur : Jhansi : Jodhpur : Kanpur : Kolkata : Kota : Mumbai : Mangalore : Patiala : Rajkot : Ranchi : Rourkela : Srinagar : Surat : Tirupathi : Trivandrum : Udaipur : Vadodara : Visakhapatnam.